To leverage my expertise in digital marketing and content strategy to craft compelling narratives that drive audience engagement, enhance brand communication, and align with organizational goals while bringing a diverse and innovative perspective to marketing initiatives.

EXPERIENCE

COMMUNICATIONS PROJECT MANAGER
KRIETE TRUCK CENTERS | NOV. 2022-PRESENT

Milwaukee, WI

  • Spearheaded the creation of Kriete’s intranet by developing the strategy and implementing it using SharePoint

  • Develop quarterly communication strategies and collaborate with stakeholders to research, create and deliver engaging content

  • Coordinate and develop executive monthly and annual attainment, sales and Polk reports

  • Create and manage content for but not limited to press releases, internal communications, marketing collateral, etc.

DIGITAL COPYWRITER
HILTON CORPORATE | JAN. 2020-OCT. 2022

Carrollton, TX

  • Contributed to developing a new content strategy and brand standards for knowledge base articles in Salesforce

  • Spearheaded the first comprehensive content audit by conducting the reporting, review, and update of over 700 articles to align with the content strategy and brand standards

  • Participated in the UAT testing during the development and content migration to Salesforce Lightning

DIGITAL COMMUNICATIONS SPECIALIST
PARKLAND HEALTH & HOSPITAL SYSTEM | JAN. 2019-JAN. 2020

Dallas, TX

  • Designed and developed Parkland’s 2019 Community Health Needs Assessment (CHNA) webpage

  • Created the strategy, design and assisted in the development of a new clinic finder

  • Developed and led a digital marketing campaign for Parkland’s 125th anniversary

  • Oversaw all digital communications (website, social media, newsletters, etc.)

  • Developed strategic plans and led the execution of digital marketing projects and campaigns

MARKETING MANAGER
GOODWILL INDUSTRIES OF DALLAS, INC. | JAN. 2018-JAN. 2019

  • Redesigned in-store branding

  • Drove marketing initiatives for a $1.5 million capital campaign

  • Managed and trained staff in the marketing and volunteer departments

  • Developed marketing strategies and oversaw the execution of projects and campaigns

  • Analyzed marketing production spends to create budget reports for the marketing and volunteer departments

  • Maintained vendor relationships

COMMUNICATIONS COORDINATOR
HARRIS COUNTY MEDICAL SOCIETY | MAY 2017-JAN. 2018

  • Coordinated the first-ever donation contribution for the Houston Academy of Medicine's participation in the Science Engineering Fair of Houston

  • Represented HCMS as a member of the City of Houston Health Department's Go Healthy Houston Taskforce

  • Managed and recruited over 100 physicians in the Central Houston area for meetings, events and community service opportunities

  • Served as the primary editor and writer for HCMS' monthly physician newsletter

  • Evaluated and created reports on social media analytics

  • Updated and managed information on iMIS database

EDITOR-IN-CHIEF
THE BAYLOR LARIAT | MAY 2016-MAY 2017

  • Awarded the Mark of Excellence Award by the Society of Professional Journalists in recognition of outstanding accomplishments in collegiate journalism in the category of Best All-Around Daily Student Newspaper

  • Hired, trained and managed over 20 student staff members

  • Oversaw the daily workings of the newsroom

  • Ran budget and editorial meetings